Uniting London Through Sport and Culture

‍Adidas partnered with White Label Live to create a video celebrating London's multicultural spirit through sport. The basis was an adapted spoken word poem. We filmed on-location with Adidas talent and actors, blending live and archival footage.

A bespoke soundtrack tied the project together, placing Adidas at the city's heart. We covered scriptwriting, location scouting, talent management and video editing.

The final product captured Adidas' style and showed how sport unites people across cultures. The result was a dynamic film celebrating London and sport's transformative power.