SportFive
New York Jets Watch Party
Creative Studio
Design
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Project
Bringing NFL Rivalry to the UK
How do you channel the high-octane energy of an NFL game into a UK watch party for the Jets vs. Dolphins Black Friday showdown?
Inspired by gritty New York street culture, White Label Live crafted a bespoke campaign identity, blending each team’s colours with key player visuals. From interactive branded assets to environmental designs, the campaign captured the game’s intense rivalry and competitive spirit, bringing it to life for UK fans.
The campaign didn’t just resonate – it soared. Fans loved the immersive experience, and the overall vibe nailed the iconic New York Jets style.
Client
SportFive
Team
Creative Studio
Services
Design
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Content
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Brand Strategy - Location Scouting - Experiential Concepting - Brand Identity - Campaign Branding - Visual Identity - Asset Rollout - Print Design - Scriptwriting - Film Production - Talent Management - Video Editing
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