A Legendary Fan Experience in Rio and Mumbai

‍In 2019, UEFA and White Label Live took fan engagement to thrilling heights during the Champions League. In Mumbai, fans got to quiz football legend Luis Figo in an interactive experience that put them in the game.

Meanwhile, Rio screened the semi-finals in jaw-dropping style at the top of Sugarloaf Mountain. Fans enjoyed a view as epic as the match. We handled everything: creative design, technical production and on-the-ground logistics.

The highlight? Two thousand fans in India met Figo and took photos with the iconic UEFA Champions League trophy. A win-win for UEFA and football fans.