How Spotify Threw the Ultimate Virtual Party

How do you unite 6,000 employees worldwide after a year of lockdown? White Label Live went big and threw a virtual, vibrant party that was anything but your typical Zoom call. The 3D venue had live DJs, top talent and interactive games. It even had emoji-powered teleportation.

Spotify employees explored a custom-built, two-story virtual party space. They mingled at tables, chatted in themed rooms and battled in game shows. From live MCs to emerging artists, every moment inspired connection.

Thousands of Spotifiers felt energised and part of a global community. POP Stream proved that Spotify can bring the house down – even online.

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