Breaking Boundaries

‍Red Bull's BC One UK Cypher 2024 brought the energy to London. The drinks manufacturer showcased 16 B-boys and 8 B-girls battling for a spot at the world finals. Over 70 athletes competed in the qualifiers. The finals electrified 500+ guests, including VIPs, influencers and media.

White Label Live teamed up with Red Bull to create bold, immersive events. They featured stunning visuals and perfect execution at iconic venues. Collaborations with Nikon and Reebok elevated the experience.

It peaked with a live performance by rapper Strandz. The events deepened connections with fans and celebrated the heart of the breakdance community.