King

KingFoMarket

Creative Studio

Strategy
 +
Branding
+
Content
KingFoMarket

Project

King's Playful Barcelona Takeover

King desired a lively campaign identity for their annual offsite, celebrating their playful spirit but keeping things organised.

White Label Live created a brand venue takeover for King's Barcelona gathering. It used sweeping shapes, bold graphics and playful designs. Every inch of the event – from the multi-sensory stage to signage – oozed King's personality.

The venue was transformed with large-scale wayfinding, exhibition stands and immersive set designs. The result? A perfectly organised and fun event that captured King's essence while guiding everyone to the right place at the right time.

Client
King
Team
Creative Studio
Services
Strategy
+
Branding
+
Content
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Campaign Identity – Experiential Concepting – Tone Of Voice Strategy – Communications Strategy – Guideline Creation - Toolkit Creation – Signage System - Wayfinding – Art Direction – Copywriting & Scriptwriting – Motion Design – Photography – Film & Video Editing
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